What are your recommendations to Cunard regarding the balance in the Essay

What are your recommendations to Cunard regarding the balance in the focus of marketing communications between the overall Cunard identity and image, and the id - Essay Example Promoting individual ships will benefit the organization by making the customers aware of specific services, and hence translating this awareness into sales. An analysis of the market, customers, and intermediaries, and of the budget allocation reveals that Cunard should make a move towards more tactical communication-mix. While it should use an integrated approach in all its activities, it is also desirable that individual ships should continue to feature prominently. Cunard Line Ltd. has an illustrious heritage of providing travel services worldwide for the past 150 years. Once singled out as an essential means of travel, this shipping line has now re-positioned itself as a luxury vacation service provider. With its fleet of five 5-star luxury ships including the famous QE2, and two 4-star premium ones, Cunard is the market leader in this section of the industry. This success has been rightly attributed to Cunard’s corporate culture that emphasizes upon high quality operations and service, as well as on preserving an elegant corporate image through advertising and direct mail. From spotless on-board services, (that include services of elite valets, personalized accommodation for individual tastes and preferences, and loads of entertainment, shopping and fun), to the high-brow, glossy market communications - everything is streamlined towards creating a quality brand. Till the 90s, Cunard was managing its communications so as to enhance the overall corporate identity, while distancing itself from hard sell approach taken up by its competitors. It was using an array of communications tools, integrated in appeal and look – judiciously developed by Leslie and her team to forward the communication objectives. By 1992 it was realized that more tactical ingredients have to be utilized to ensure sales and lead generation. Leslie was

Art binder Essay Example | Topics and Well Written Essays - 2000 words

Art binder - Essay Example I will then paint Canada Newfoundland where I took two years of high school, Seattle, Los Angeles, Santa Monica, San Diego, and finally Pennsylvania. Therefore, I will have seven paintings each representing the above-mentioned places. I paint because of my passion to exploit and expose the beauty that is before us, but people rarely notice. In my work, I communicate the energy and exciting nature of my subjects by use of vibrant colors combined tactfully to create exemplary compositions. My desire to paint these places is brought by what I have felt, seen, and experienced while staying in the different towns. Additionally, I am interested in exploring human emotions, and thus, this is another area that I focus on in my artwork. My goal is to become a professional renowned artist and inspire other young people in my community who are interested in becoming artists. I am writing in response to the above referenced position. I would like to express my keen interest in joining your company in the position of Exhibition Assistant. It is my firm conviction that I will make a valuable contribution in steering the given task to fulfill the mandate of the company and lead it to levels of higher productivity and growth. Extensive learning about art and communication coupled with internship and volunteer involvement has given me a good background in handling and organizing exhibitions. In college, I majored in Art and Communication, which I have just finished awaiting graduation. Additionally, I have participated in voluntary program at the T.E.E.N and internship program at Karin Weber Gallery. These have helped me develop valuable skills especially communication and organizational skills on top of my creative thinking and decision-making ability. Additionally, I am well versed in computer programs and applications such as Adobe Photoshop and Filemaker Pro. Moreover, I have